1. What is Strategy & Planning ?

Strategy & Planning is the most critical phase in digital marketing. It is a process where a business’s current position, goals, target audience, market conditions, competitors, budget, and resources are thoroughly analyzed to create a clear, data-driven, and result-oriented marketing roadmap. Simply put, Strategy & Planning defines where to go, why to go, and how to get there within budget and time.

2. Necessity:

• When launching a new business
• To increase online sales and leads
• To build brand value
• To optimize advertising budgets

Industry insights indicate that 60–70% of digital marketing success depends on a proper strategy.

3. Why do it:

• Target the right audience accurately
• Reduce budget wastage
• Improve conversion rates and ROI
• Make every marketing action purposeful
• Achieve measurable business growth

4. Consequences of not having it:

• Advertising budget wasted
• Wrong audience targeted
• Weak brand image
• Inconsistent content
• Negative ROI
• Unable to identify what works

5. Benefits of having it:

• Clear goals and direction
• Higher results at lower cost
• Increased brand credibility
• Ensures long-term growth
• Gain competitive advantage
• Simplifies data-driven decision-making

6. Our Services Include:

• Business & Brand Analysis
• Market & Competitor Research
• Target Audience & Buyer Persona Development
• Digital Marketing Goal Setting (Sales, Leads, Brand Awareness)
• Funnel & Customer Journey Planning
• Content Strategy & Platform Selection
• Paid Ads Strategy (Meta, Google, YouTube)
• Budget Planning & ROI Forecast
• Monthly / Quarterly Marketing Roadmap

We do not just create plans; we design executable, result-driven strategies.

7. Market Demand & Value:

• Shift towards data-driven marketing
• Increased competition requiring result-focused planning
• Businesses seeking strategies to maximize ROI and growth
• Highly sought-after as a freelance or agency service

Insights: ~70% of businesses are actively seeking professional marketing strategies. In Bangladesh, demand grows ~15–20% per year, and international demand and competition are even higher.

1. What is Content & Branding?

Content & Branding is the integrated process of creating a brand’s voice, visual identity, and marketing content. It ensures that the brand’s message, story, and content are always consistent, professional, and aligned with the brand identity. Simply put: 👉It defines how a brand connects with people, conveys its values, and attracts attention through meaningful content.

2. Why is it necessary?

• Audiences now connect with the brand story, visuals, and content, not just the product.
• Strong branding ensures engagement and credibility.
• Differentiates the brand in a competitive market.

Importance: ~65% of digital marketing success depends on strong content & branding.

3. Why should we do it?

• Build strong relationships between brand and audience.
• Ensure consistent audience engagement.
• Make the brand memorable and trustworthy.
• Improve marketing campaign results and ROI.

👉 In short: To strengthen the brand’s message and impact.

4. Consequences of not having it

• Inconsistent and unstructured content.
• Low audience connection & engagement.
• Weak brand recognition & recall.
• Reduced trust, credibility, conversion, and sales.

5. Benefits of having it

• Single, consistent brand voice.
• Strong audience relationships & loyalty.
• Higher brand recall and market recognition.
• Increased campaign conversion & ROI.
• Competitive advantage & stronger market positioning.

6. Our Services

• Social Media Content Creation (Facebook, Instagram, LinkedIn)
• Copywriting & Messaging (Sales & Engagement Focused)
• Graphic Design & Visual Branding (Logo, Poster, Banner, Infographics)
• Video Content Production (Explainers, Promo Videos, Short Reels)
• Brand Guidelines Development (Typography, Color Palette, Voice & Tone)
• Content Calendar & Strategy (Platform-wise Posting & Campaign Planning)

We ensure every content piece and branding element is 100% aligned with goals and audience.

7. Market Value & Demand

• High demand among companies and brands seeking strong digital presence.
• Sought-after by businesses, agencies, and freelance marketers.

Price in Bangladesh: BDT 20,000 – 50,000+ | International price: USD 300 – 1,500+

1. What is Paid Advertising?

Paid Advertising is a digital marketing strategy where businesses use a specific budget to show ads to a targeted audience. Main channels include: Social Media Ads, Search Engine Ads, Video Ads, Display & Retargeting Ads. Simply put: 👉Paid Advertising is showing the right message to the right people at the right time to drive purchases, leads, or engagement.

2. Why is it necessary?

• Organic marketing is slow; Paid Ads deliver fast results.
• Essential for launching new products or services.
• Enables precise targeting of audience.
• Accelerates business growth & ROI.

3. Why should we do it?

• Targeted Reach: Audience segmentation by Geography, Interest, Behavior.
• Quick Results: Track campaign effectiveness quickly.
• Budget Control: Optimize ad spend efficiently.
• Lead & Sales Growth: Direct conversions & ROI.
• Brand Awareness: Reach new audience segments.

4. Consequences of not having it

• Difficult to reach new audiences.
• Slow growth & lead generation.
• Potential loss of market share to competitors.
• Lower campaign ROI.
• Slower expansion & low brand visibility.

5. Benefits of having it

• Precise Targeting
• Fast ROI
• Data-Driven Decisions
• Brand Exposure
• Scalable Campaigns

6. Our Services

• Google Search & Display Ads – Product/service targeting.
• Facebook & Instagram Ads – Engagement, Leads, Conversion.
• YouTube & Video Ads – Brand Awareness & Storytelling.
• LinkedIn Ads – B2B Lead Generation.
• Retargeting & Remarketing Campaigns.
• Campaign Optimization & Analytics.

7. Market Value & Demand

• Bangladesh: Typical campaign management fee BDT 15,000 – 50,000+

International: USD 300 – 1,500+.

1. What is SEO & Website Optimization?

SEO helps websites achieve high rankings on search engines like Google and Bing. Website Optimization ensures the website is fast, responsive, and user-friendly. 👉SEO & Website Optimization ensures your website is discoverable in search and provides the best possible user experience.

2. Why is it necessary?

• Increase organic traffic.
• Reduce dependence on paid ads.
• Build brand visibility & credibility.
• Improve user experience (UX).

Importance: ~60% of digital marketing success depends on organic traffic and website UX.

3. Why should we do it?

• High Search Rankings
• Cost-Effective Marketing
• User Experience Enhancement
• Better Conversion Rate
• Brand Authority

4. Consequences of not having it

• Website becomes less visible.
• Limited organic traffic.
• Slow growth.
• Poor UX.

5. Benefits of having it

• High Organic Traffic
• Cost Savings
• Improved UX
• Higher Conversion Rates
• Brand Credibility

6. Our Services

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Content SEO
• Website Optimization
• Analytics & Reporting

7. Market Value & Demand

• Bangladesh: Typical fee BDT 20,000 – 70,000+.
• International: USD 300 – 2,000+.

1. What is Analytics & Reporting?

Analytics & Reporting is the process of collecting, analyzing, and reporting marketing data. It transforms marketing data into actionable insights for informed decision-making.

2. Why is it necessary?

• Measure results of digital marketing campaigns.
• Identify the most effective strategies.
• Allocate marketing budget and resources efficiently.
• Ensure business ROI and growth.

3. Why should we do it?

• Performance Tracking
• ROI Measurement
• Optimization
• Decision Making
• Client Reporting

4. Consequences of not having it

• Campaign performance unknown.
• Budget allocation errors.
• Slow growth.
• Weak client communication.

5. Benefits of having it

• Measurable Results
• Better Budget Management
• Strategy Improvement
• Client Transparency
• Growth & ROI

6. Our Services

• Campaign Analytics
• Website Analytics
• Social Media Reporting
• KPI Dashboards
• ROI Reports
• Custom Analytics

7. Market Value & Demand

• Bangladesh: BDT 10,000 – 40,000+.
• International: USD 200 – 1,000+.

1. What is Social Media Management?

SMM is the process of planning, creating, publishing, and managing a brand’s presence on social media platforms. Simply put: 👉Social Media Management ensures the brand is effectively represented across platforms.

2. Why is it necessary?

• Audiences are active on social media.
• Boost visibility.
• Direct communication.

3. Why should we do it?

• Consistent Branding
• Audience Engagement
• Campaign Management
• Content Strategy
• Crisis Management

4. Consequences of not having it

• Disorganized presence
• Low engagement
• Slow growth
• Weak position
• Ineffective campaigns

5. Benefits of having it

• Increased Visibility
• Higher Engagement
• Consistent Image
• Campaign Success
• Relationship Building

6. Our Services

• Content Creation & Scheduling
• Community Management
• Campaigns
• Analytics
• Strategy
• Reputation

7. Market Value & Demand

• Bangladesh: BDT 15,000 – 60,000+ per month.
• International: USD 300 – 2,000+ per month.

1. What is Team & Client Management?

It is the process where a digital marketing agency coordinates team performance and maintains client relationships. 👉It ensures team efficiency and strong client relationships, delivering projects on time and effectively.

2. Why is it necessary?

• Proper coordination.
• Maintains satisfaction.
• Controls deadlines.
• Retains clients.

3. Why should we do it?

• Efficient Workflow
• Client Communication
• Conflict Resolution
• Performance Monitoring
• Relationship Building

4. Consequences of not having it

• Team disorganized
• Risk of missing deadlines
• feedback mismanaged
• Quality decreases
• Reputation impacted

5. Benefits of having it

• Smooth Operations
• Client Satisfaction
• Team Productivity
• Long-Term Relationships
• Quality Assurance

6. Our Services

• Project Planning
• Client Communication
• Performance Monitoring
• Issue Resolution
• Quality Control
• Retention Strategies

7. Market Value & Demand

• Bangladesh: BDT 20,000 – 80,000+ per month.
• International: USD 500 – 3,000+ per month.

1. What is Growth & Innovation?

Growth & Innovation refers to long-term business growth planning and the application of new strategies, technologies, and ideas. 👉It drives a brand forward in a competitive market and creates new opportunities for business expansion.

2. Why is it necessary?

• Market is evolving.
• Stay competitive.
• Reach new segments.
• Long-term ROI.

3. Why should we do it?

• Market Leadership
• Revenue Growth
• Retention & Engagement
• Efficiency
• Reputation

4. Consequences of not having it

• Slow business growth
• Falling behind trends
• Loss of share
• Outdated campaigns
• Compromised sustainability

5. Benefits of having it

• Sustained Growth
• Competitive Advantage
• Enhanced ROI
• Customer Loyalty
• Future-Ready

6. Our Services

• Innovative Strategies
• Tech Integration (AI)
• Growth Consulting
• Content Innovation
• Optimization
• Future-Proofing

7. Market Value & Demand

• Bangladesh: BDT 30,000 – 150,000+.
• International: USD 1,000 – 5,000+.